Essays will be assigned scores on a scale of 1 (Lowest Score) to 100 (Highest Score) based on the following criteria: Creativity/Uniqueness of idea (WORTH 30 points) Does the entrant’s essay show originality? (10 points) Are unique elements present that allow this essay to stand out? (10 points) Is creativity consistently expressed in the details of the analysis? (10 points) Flow/Organization (WORTH 30 points) Does the entrant’s essay flow well? (10 points) Is the information organized in a logical manner and to the point? (10 points) Is there a clear introduction and conclusion to the essay? (10 points) Functionality/Professional appeal (WORTH 20 points) Are the entrant’s suggestions feasible? (10 points) Would they be viable considering the current state of the industry? (10 points) Free of grammatical/Typographical errors (WORTH 20 points) Is the essay structurally and grammatically sound? (10 points) Does the essay include minimal typographical errors (e.g. spelling)? (10 points)