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Programme: Wednesday 15th December. Morning: Do consumers and the government agree on food policies? (Lord Taylor of Holbeach CBE). Global market trends in the next decade - impact on production (Tom Green Spearhead International). The future for fresh produce (David Walker Fresh Potato Suppliers Association). Afternoon: Fulfilling consumer demand with product innovation (Nick Vermont McCain Foods (GB Ltd). Taking advantage of niche opportunities (Martin Hamilton Mash Direct). What can science deliver? (Professor Cathie Martin John Innes Centre). Key quality attributes affecting pre-pack efficiency (Paul Coleman Greenvale AP). Factors affecting quality traits (David Firman and Mark Stalham CUF). Tackling quality issues in practice (Richard Janaway Whitewater Potatoes Ltd). Followed by: The Potato Barons' Christmas Feast. Renowned banquet in the historic college dining hall. Thursday 16th December: Morning: Choice of interactive workshops. Achieving target tuber size (Marc Allison and David Firman CUF). Mapping and sampling opportunities and pitfalls (Simon Griffin SOYL). Irrigation scheduling strategies (Mark Stalham CUF). PCN (Professor Howard Atkinson University of Leeds). Bruising and other internal tuber defects (James Fowler CUF). Afternoon: Threats to consumer acceptance - acrylamide and other scares (Ian Brown Chairman of the Pesticide Residues Committee). Qualitative and quantitative data in potato production (David Firman CUF). Please contact: Mark Stalham or David Firman on 01223 335088 or email for an information pack. For on-line booking visit: is your source for ag news and information on crop pest identification, commodity and market prices, agricultural news & issues, and access to crop production management tools such as crop yield & planting calculators and herbicide, fungicide, and weed control information.