About two years ago, the Idaho Potato Commission (IPC) created a video of Dawn Wells (aka Mary Ann from Gilligan's Island) peeling an Idaho® potato without a peeler. The video was used to launch a successful contest on YouTube. Although the contest has ended, Dawn's video has taken on a viral life of its own and is making its way around the globe. To date, it has been enjoyed by more than 10.1 million viewers, and the number of views is increasing exponentially. What makes this video even more remarkable is that less than 1% of all videos on YouTube receive 1 million views!